Est. 2026 · Made With Intention
Every thread,
a decision.
Hand-finished sarees, lehengas, and bridal wear from House of Iraada — where zardozi, zari, and raw silk meet a quieter, more considered luxury.
Our Philosophy
Iraada means intention.
Every House of Iraada piece begins with a decision — the weave, the hand-embroidery, the cut — long before it reaches you. We work with small ateliers across India who carry generations of craft in zardozi, zari, and handloom weaving, and we ask them to slow down rather than speed up.
The result is clothing built for the moments that matter: a wedding, a festival, a homecoming — pieces that are made once, and made to last.
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Fresh off the loom
The Craft
Made by hand, not by machine.
Zardozi & Zari
Metallic embroidery worked by hand, thread by thread, over days rather than hours.
Raw Silk & Handloom Cotton
Fabric sourced from small-batch weavers, not mass mills.
Bespoke Tailoring
Cut and finished to order — every piece made in small batches, never mass-produced.
In Their Words
From our clients
The zardozi work on my bridal saree was unlike anything I could find locally — it felt made just for me.
— A. Sharma
Quiet, elegant, and beautifully finished. Not a single loose thread.
— R. Kapoor
Ordered from London — the fit and finish were worth the wait.
— N. Iyer
@houseofiraada